“One Office. Worldwide.” Advertising Campaign
Neal Gerber Eisenberg has been in business for 27 years and has grown from 34 attorneys at its inception to nearly 165 today. Although the firm’s practice areas have grown to accommodate nearly any legal business need that a client might have, the firm remained a bit of a sleeper, with few people, other than our clients, knowing the true scope and quality of our work.
Being a large, single-office firm makes us fairly unique in the days of multioffice, multinational firms in a legal market marked increasingly by firms that show their national footprint by having offices throughout the country. It’s a point of pride for us and we often use the mantra that our clients will never get lost in a shuffle of thousands of lawyers or multiple worldwide offices.
But the single-office model also had potential clients believing that we were just a regional player, even though the firm has clients or matters in all 50 states and throughout the world. Despite the fact that clients like Citigroup, United Parcel Service, Hyatt Corporation and Polaroid and a host of others knew our true reach, the market did not.
In order to remedy that problem, we created a “One Office. Worldwide” branding clarification strategy that employs print and radio advertising to spread the word about the firm’s capabilities. The print ads are running in a number of industry-specific (legal, real estate, securities) and functionally targeted magazines. The “One Office. Worldwide.” language is also repeated on Chicago Public Radio and WFMT.
Click on any of the following thumbnails to view our ads:
2011 Holiday Card
Electronic holiday cards are notorious for their impersonality and boringness. Despite this jaded view, they are a great client-relationship touch point. Every year it is up to the marketing department to create the holiday card to send to clients and friends of the firm. For 2011, we wanted to go above and beyond the typical holiday card with just a simple image with a cliché "happy holidays" message. So we decided to link our holiday card to our new advertising campaign, "One Office. Worldwide." We designed an animated card that mirrors our print advertisements, which debuted in December.